With the concept of “Future-proofing” a company (Klarrio’s target audience), I combined the mesmerising animation I had done for fun, with a custom-made copy I created for the piece.
The copy describes the happenings of the video’s character (the balancing ball) as if it were a company operating in today’s challenging landscape.
The copy describes the happenings of the video’s character (the balancing ball) as if it were a company operating in today’s challenging landscape.
We then published this video as a paid advert with a small budget (topping €10 per day) so that we would reach our target audience’s LinkedIn feed.
As a result, we achieved a high complete viewings count (several on full-screen mode!), resulting in a high Click-through rate (CTR) for LinkedIn, translating into some direct contacts (new leads). Success!
Producing the video took about 4 working days, and the copy editing and approval process took another three. This translates into a seven working days’ cost.
Below, the full video:
